Book promotion and my jig addiction

The sun is shining, the snow is melting, the sap is flowing from our maple trees, and I am only about six weeks away from the April 13 release of A DEAD MAN’S EYES.

Wait a minute …

(Sorry. My giddiness demands that I stop what I am doing now and then and dance a little jig. 🙂 )

Okay, I am back.

I am busy, busier than ever, but that’s okay. I finished the final round of edits for the novel last week and, while I await the cover art and pre-order availability, I am working on promoting it. Book promotion is a huge job, much more time-consuming than I had ever imagined, but I am getting to know the coolest people and discovering some awesome podcasts, blogs and Facebook pages. How had I missed them before?

My publisher, Level Best Books, will do some promotion and marketing for me. I am fortunate in that sense. Most small publishers do not have the means to help authors promote their books, and most big publishers will do little or nothing for books that are expected to rank mid-list. They reserve the big money for the potential bestsellers. But Level Best Books is pretty unique. Again, I am fortunate.

I could have hired someone to market and promote my book. Many authors do. I know people who have spent anywhere from $400 to $20,000 on blog tours or public relations firms, and I am happy they are able to do that. But there are two reasons I decided to go it on my own, at least for my debut novel.

First, there is the expense. With two kids in college and two at home, we need to save money every way we can. Second, there is my background. I am a former journalist. I have been on the other end of press releases and interview requests. I knew I could succeed if I just flipped that dynamic around.

So far, I am thrilled. What I learned is this: There are tons of good people out there who are eager to help a debut author. If you check out my News and Events page, you will see much of what I have scheduled so far, and that’s not everything. I will send out press releases to bookstores and libraries when the cover art is ready. I plan to work with other authors to offer virtual panels for writing groups, book clubs, libraries–anywhere that will have us.

A DEAD MAN’S EYES will also soon become available on NetGalley, where reviewers and journalists can download electronic copies for free. That opens up a whole new world of possibilities.

I am nervous and excited, but I am trying not to lose focus of the most important factor in book promotion: the readers.

Over the past several years, I have asked friends, relatives and strangers time and time again how they decide which books to read. The most popular answers are that they get recommendations from friends or they read books by authors they have met. So, despite the pandemic, I will spend as much time as I can meeting people in person (masked and socially distanced), getting to know potential readers and introducing them to Lisa Jamison, the main character of A DEAD MAN’S EYES.

If my novel isn’t right for them, that’s okay. I can always use more good people in my life, especially friends who have book recommendations.

I am doing all this while working part time and doing the usual parenting stuff, but I don’t feel overwhelmed (well, sometimes, but not often). The adrenaline is flowing right alongside the thin sap that we will soon boiling into maple syrup and, with spring in the air, it is hard to be anything but ecstatic.

I enjoy people, and I hope to meet everyone who reads this blog post somewhere along the way–during virtual events; through comments on Facebook, blogs or podcasts; or in person at festivals of book events. But please forgive me if my attention is momentarily diverted while I dance a jig.

3 thoughts on “Book promotion and my jig addiction

  1. Way to go,Lori!

    Yes, I just read the latest Publishers Weekly analysis (Feb 22, 2021 issue: of how books are pimped and that is exactly right. I’ve mentioned this a lot over the years, calling it “word of mouth.” When you get into Social Media, those stats sink to less than half of that of the overall “friend recommendations” category. I loved seeing that vindication of my own analysis. But it’s not like Traditional Publishing will do anything about it. I will say that they’ll most likely keep doing business as usual, because this is not the first data collection on the methods-and-madness. but will remain open that someone in the Big4/5 will eventually get the needed epiphany.

    In any event, congratulations to you! I will gladly interview you when time draws near, so do contact me! I will also pass this post onto a Small Press reviewer I know, and if he can fit you in, should contact you.

    To all readers: this is exactly what all readers need to do to help out their favorite authors! ***Talk up the books you love!*** Send emails, ask book clubs to read, contact local newspapers (some are actually even reviewing indie and small presses now—finally) and all of your friends and ask THEM to pass on your recommendations! Pass on their blog posts! This is the only way for the “small author” to get anywhere in this crazy business!

  2. This is a wonderful article, Frank! Thanks for sharing. It confirms much of what I suspected about virtual events, that they are not really all that popular among readers. Too many distractions in the home. I have become a big fan of audio books, thanks to my husband. He listens to them all the time when his hands are busy with something else. Thank you so much for the interview offer as well! I will gladly take you up on that offer whenever it fits in your schedule. How is your writing going? I am anxiously awaiting this next novel you are working on!
    Happy writing!

    1. Okay, have sent you my request and I’ll get to work on putting an interview together! And thank you for you kind words on my WIP! It’s coming along, but a little slower than anticipated. It’s a might “ambitious”…. 😉

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